The Team

Built on optimization expertise

Founded by the teams behind Optiplan and Catrel (later Phoniro), Warematic combines deep optimization expertise with a proven track record of building and scaling SaaS companies. After successful careers in IT, we’re now applying that same expertise to a new industry—warehouse optimization.

Reza Razmara

Mathematical optimization expert with 20 years of experience successfully modeling and implementing optimization-based software that improves real-world operations. PhD in optimization from University of Linköping.

reza.razmara@warematic.com

Jonas Åhlin

CEO with over 20 years of experience in management and business development, building and scaling successful businesses based on tech-innovations. Founder of Optiplan AB.  Master of Science from University of Linköping.

jonas.ahlin@warematic.com

+46 (0)70-767 56 06

Christofer Rydvall

CTO with 20 years of experience of managing software development and building successful business based on tech-innovations. Founder of Optiplan AB.  Master of Science from University of Linköping.

christofer.rydvall@warematic.com

Magnus Larsson

CCO with over 30 years of experience in management and business development, turning tech-innovations into strong market offerings. Founder of Catrel AB (later Phoniro AB).  Bachelor of Business Administration from University of Linköping.

magnus.larsson@warematic.com

+46 (0)70-618 43 60

Magnus Fröberg

CPO with over 30 years of experience in management and business development, turning tech-innovations into customer value. Founder of Catrel AB (later Phoniro AB).  Bachelor of Information Systems Analysis  from University of Linköping.

magnus.froberg@gmail.com

+46 (0)70-618 43 61

Part of LogTech in Norrköping

Warematic is part of LogTech in Norrköpings Science Park. Norrköping is home to Sweden’s largest logistics research environment, centered around Linköping University’s Department of Communication and Transport Systems (KTS). 

The Origin

Two decades of experience in advanced mathematical optimization

Warematic was founded as a spin-off from the Norrköping-based optimization company Optiplan AB, built on two decades of experience in advanced mathematical optimization.​
Created to apply this expertise to manual order picking, Warematic delivers automation-level efficiency through software—reducing picking costs and increasing warehouse capacity without automation investments.​